It didn’t take the talented Eric Rindal of Rindal & Co or myself but a day trip to discover few places have all the elements for growing and producing wine come together as perfectly as they do in Lodi, CA. Here is a community made up of literally dozens of remarkable facts—stories about the people, the multi-generational farming history, the unique geography and climate—and that for a new generation of wine drinkers looking for “discovery”, our task was to simply create a branding campaign that put Lodi on the map, knowing full well that surprise and delight would come. Just as it had for us.