Cisco is a relatively unknown company in Japan. Yet, here they were, selected to create the infrastructure for providing the world with the first truly digital Olympic experience in 2021. This same infrastructure, now left in place, will be the foundation upon which Japan builds its digital future.
Working with art director Andrew Reed and film director Alex Schiller pre Covid, we discovered the Japanese concept of shokunin and thought it a perfect and relevant metaphor for introducing the company to a nation.
